What you have to offer may be of high value. But if it's not presented the best way, you may be selling yourself short.
Sponsorship Sales Process
First, we'll walk you through the sponsorship sales process so you know where, why, and how a proposal is used.
How to Structure a Persuasive Proposal
Organize your proposal in the right order so sponsors want to say, "Yes!"
How to Write a Compelling Proposal Learn the components of a winning proposal. Write yours step by step.
Get Expert Feedback
Turn in your proposal within 2 weeks of class for expert review from sponsorship strategist Gail Bower who will personally read and share feedback.
This half-day workshop on—what else?—Zoom, will be filled with the content you need to write a proposal that helps you persuade your prospective sponsor.
Throughout the afternoon, Gail Bower will break the content down into clear, digestible chunks so you learn:
Accountability is built in. Take what you learn during the workshop and finish writing your sponsorship proposal. You have two weeks to turn it into Gail for review. She will personally read your proposal and share her feedback and suggestions. (Don't worry; she's gentle. And she wants you to succeed.)
Gail Bower is the founder and president of Bower & Co. Consulting LLC, a revenue strategy firm that helps nonprofits and associations become self-sufficient by developing reliable sources of earned and non-dues revenue.
Gail has been working with nonprofits of all sizes and scope for over 25 years. Her clients have doubled, tripled, and quadrupled earned revenue sources in under a year. And that’s just the first year.
As a former producer for some of the U.S.'s most beloved festivals—New Orleans Jazz & Heritage Festival, Essence Music Festival, Newport Jazz Festival, among others—Gail has worked on both sides of the sponsorship table, buying and (mostly) selling sponsorship. You'll benefit from her 25+ years of experience, the same knowledge she shares with private clients.
Trained as a futurist, Gail studies where society is headed and what trends may impact her clients’ businesses. Author of How to Jump-start Your Sponsorship Strategy in Tough Times and a frequent speaker, Gail has been interviewed about her work by the New York Times, the Wall St. Journal, Marketplace, Time magazine, U.S. News & World Report, and other media. To learn more, visit GailBower.com.
Have a question? Email us at Hello@GailBower.com.
copyright 2020 Bower & Co. Consulting LLC